The failure rate of products due to lack of research is 95%, and correcting the error can multiply the final cost by 100 times.
Criterius is the platform created to democratize access to market research, market testing and thus facilitate the collection of feedback for companies to validate hypotheses as well as to know the perception of their customers towards the company.
To companies, thanks to the micro-segmented database, it is able to offer companies 45-minute sessions with users that meet their pre-established variables.
To users, to participate in market research by offering their opinion in exchange for a series of rewards predefined by the company with whom they are interviewed.
Pitch Deck Criterius
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